Project Description
SkinGene
HOW WE WE ARE HELPING AN INNOVATIVE BIOTECH COMPANY CREATE A NICHE IN ECOMMERCE SPACE
Brief
Skingene is a product of Genesis Biogen. They are a genetic testing company that provides actionable health information in an endeavour to enable people improve their lives. The team consists of Harvard & Stanford incubated scientists, engineers and medical professionals who work together to provide people with accurate health information.
Skingene is at the forefront in India for assessing genetic predisposition to skin ageing issues. Arising out of an individual’s unique genetic makeup, they offer a personalized skin treatment guide specifically tailored for their customers. Apart from providing customers a test kit, Skingene also provides them a portal to shop for the most sought-after cosmetic items, which are not otherwise available online.
Deliverables
The client was looking for an agency that could help them spread the message about not only the test kit, but also the online store. Since the online store, and even the test kit to an extent, is a lifestyle product, the client knew we would need to depend on influencer marketing and therefore wanted someone who could engage the community, manage affiliate marketing and also create buzz about the brand on social media channels.
Apart from online engagement, we regularly arrange on-ground activities to compliment digital marketing.
- Influencer Marketing
- Affiliate Marketing
PPC Advertising
Results
We focused on social media initially to build brand presence and quickly attained the first milestone of likes and engagement. Post that we started engaging the bloggers and other influencers who leveraged the brand we had built to push the product to their fans. This helped in compounding the marketing effort and clubbed with on-ground activities and an enticing loyalty program delivered the results for the client.
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