Project Description
Phylo, powering proximity marketing
HOW WE USED THE LATEST TECH TO BRIDGE THE ONLINE-OFFLINE GAP
Brief
Phylo is an integrated marketing platform which allows brick and mortar stores and chains to engage with their customers like ecommerce sites do. By leveraging IOT Phylo detects when a customer is nearby and sends targeted notifications, thereby increasing the chance of conversion.
The ecosystem comes bundled with iOS and Android apps for customers and store admins. Customer privacy is paramount and only tokens are shared though the network. Also customers get to decide what brands they like and for which they want to receive notifications by opting in and notifications can be pushed to mobile directly, even without an app.
Boutique stores and chains can benefit a lot from plug-and-play features like:
- Gamification
- In-built Loyalty Program
Behavior Analysis/Prediction
- Push Notifications
Deliverables
Phylo is one project which evolved from a concept to a platform which is live across multiple locations, right here in our office. From R&D to design to business model to development to marketing to customer aquisition, everything was handled in-house. Since the technology is still very new and the market still nascent, there is still research going on and iterations that we keep rolling out. Some of the current KRAs include:
- R&D
- Maintenance
- Social Media Marketing
Results
Phylo has received great response from store owners and customers alike. It bridges a real-world gap and thus has seen tremendous acceptance for itself, with businesses ranging from restaurants to salons to lifestyle stores to clinics all implementing it across sites.
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