Phylo is an integrated marketing platform which allows brick and mortar stores and chains to engage with their customers like ecommerce sites do. By leveraging IOT Phylo detects when a customer is nearby and sends targeted notifications, thereby increasing the chance of conversion.
The ecosystem comes bundled with iOS and Android apps for customers and store admins. Customer privacy is paramount and only tokens are shared though the network. Also customers get to decide what brands they like and for which they want to receive notifications by opting in and notifications can be pushed to mobile directly, even without an app.
Boutique stores and chains can benefit a lot from plug-and-play features like: