Project Description
International House Of Pancakes (IHOP)
HOW WE SUCCESSFULLY LAUNCHED THE INTERNATIONAL RESTAURANT CHAIN IN INDIA
Brief
International House of Pancakes, stylized as its acronym, IHOP, is an American multinational pancake house/fast casual family restaurant chain that specializes in breakfast foods. It is owned by DineEquity, an American company that franchises and operates IHOP and Applebee’s restaurants. For 59 years, the IHOP family restaurant chain has served world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages — offering an affordable, everyday dining experience with warm and friendly service.
After opening almost 2000 restaurants across North and Latin America, the Middle East and Philippines, IHOP finally entered India in June, 2017.
Deliverables
Since this was the launch of IHOP in India, the client required assistance in setting up the IT infrastructure and a comprehensive marketing plan. We started with promoting IHOP online and went to engage local blogger community near the launch. We arrange regular events to help maintain buzz about the brand. On the technology front, we initially provided consultancy but since have deployed custom made POS (point-of-sale) and CRM (customer relationship management) platform. Some of the services we are providing include:
- Content Marketing
- Business Analytics
PPC Advertising
- POS
- CRM
Results
IHOP received an overwhelming response in India and got coverage across media verticals. We managed to engage the right partners and channels to make the launch a huge success. As time goes on our role is evolving more towards monitoring and moderating customer engagement and making sure we keep the customers happy and coming back in for more!
Ready to Talk?
DO YOU HAVE A BIG IDEA WE CAN HELP WITH?